Why gift-giving feels like homework
Choosing a present for someone you love shouldn't feel like an assignment you forgot about. Here's why it so often does, and what actually helps.
Author
Growth Marketing Leader
Amber leads growth marketing at Calipxo. She writes about the practical side of gifting — what actually helps when you are short on time and long on people to think about.

Choosing a present for someone you love shouldn't feel like an assignment you forgot about. Here's why it so often does, and what actually helps.
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